Maximize the impact of content
Action Button bridges the gap between media and impact. We maximize the impact of every article by providing readers with recommended actions they can take on issues that inspire them through a seamless experience. Actions include: quizzes, polls, petitions, donations, sign up to volunteer, or geo-locating relevant policymakers.
MEANINGFUL READER ENGAGEMENT
Readers want to engage more deeply in the stories that inspire them. Action Button keeps this engagement on the page, in the context of your brand and site experience. Between 1-5% of readers initiate actions with a 71% completion rate.
The ideal call to action for branded content
We partner with brands that want to create a meaningful experience for readers to interact with the causes that matter most to them.