What’s a “viewable impression”?
Answer
Viewable impressions are a way to tell if your button has been seen by your audience. We define viewability using the industry-standard definition of at least 50% of the button being in the user’s browser window for at least 1 second, either after you share the button on social media or embed it on your website. You can view the current monthly count of viewable impressions in your account.
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